You have just signed up as a new business owner in a network marketing company, you are excited and eager to talk to people and get your business going. Suppose then that your recruitment efforts are not going as well as planned. Here is something you can do to help build your network.
Get online and start a MLM blog. There is no other marketplace that provides access to millions of people looking for what you have to offer. You just have to let them find you.
Your first step then is to figure out specifically who you are trying to recruit to your business. This sounds simple but it took me almost two months to come up with a definitive target audience for my online recruiting content. Some examples would be stay at home moms, college students, disgruntled full time workers etc. This blog for example has a special target for recruits in developing nations. Really take time out to think about this because your content has to be consistent to maintain a following..
Once you have a firm grip on exactly who you are targeting for recruitment, you will need to immerse yourself in the mind of that target consumer and write out a list of possible challenges that person may experience in building their own network marketing business. When you have identified at least 10 challenges faced by your target recruitment market, make it your duty to research ways to alleviate these problems.
This is the type of thinking that is needed to thrive in the MLM business. Out of this brainstorm, your content and more importantly the direction of your content will be born.
At this point you should set up a blog, similar to this one and begin your journey attracting fans and followers to your online community with your new content. It won’t be pretty at first, but stick with it and you will be surprised how comfortable you become with it
In an upcoming post I will talk about a simple FREE tool to attract more persons to your blog and increase the reach of your network. The beautiful thing about this business is that your new blog will act as your hub and there are many other ways to make money from this platform while achieving your primary objective of building your MLM business.
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