When you sign up for in an MLM business, it is like you are expected to be a people person, when the simple fact remains that everybody isn’t. For this reason I tend to gravitate towards strategies that attract prospects or customers to me as opposed to me chasing after people.
I want to share with you a sales strategy I started using earlier this year which has been giving me some additional sales. So…I live and operate my Amway business in Jamaica (the one in the Caribbean) and decided to create a business within my Amway business, which would essentially allow customers to order products and have them delivered the same day to their door courtesy of yours truly. Bare in mind that the all services offered by my personal Amway website are very limited to the customer base in my geographic region. (For more challenges faced by network marketers in developing coutries, CLICK HERE.)
In the Amway business you have 3 main categories of product (Health, Beauty and Cleaning products). The products I am the most comfortable with are the Vitamin/supplement products, so I decided to focus on these. Here are the steps I took:
- Set up a Facebook page detailing the service being offered (Delivering natural health supplements and minerals to your door). I came up with an entirely new brand for this step.
- I started posting to it by highlighting some of the products and the organic farming techniques used to gather the minerals used in the products.
- Ran a small advertising campaign for the page on Facebook targeting persons in my geographic area (Kingston, Jamaica) to build up the page likes.
- For orders being placed I gave out my mobile phone number on the facebook page.
- Wait for calls to come in.
If traditional ways for selling and prospecting in your MLM business are not working, you could try something out of the box such as this. None of these steps are set in stone, so you could set up a “business” (within your business) that suits your environment. Kingston is relatively small and densely populated so this system works fine for me. I have been able to get a few repeat customers who like the service and it barely cost me anything to set up.
I Hope this was helpful and I would love to get some feedback on this.